Everything I do is rooted in helping founders realize their true potential for meaningful impact.
Who do you serve, and why?
What's most important for people to know about what you uniquely offer?
How are you measuring and defining success?
The days of chasing customers are over. Rather, the heart-led way is based on making it easy for people to discover how you can be of service to them. These are the types of questions I help answer through The Aligned Strategy Experience.
These questions are tough, but so are you.
Aligning with your energy and acting upon this inner knowing often separates the expansive, vibrant businesses from the solopreneur who is running themselves into the ground…
Throughout my 15+ years as a Brand Strategist and Marketing expert I’ve discovered there are three primary systems that propel any business forward in a sustainable way:
A HOLISTIC APPROACH
I believe it's critical to connect the dots between all that you're doing to set a brand vision, strategy, and playbook that helps inform everything you do (not just digital marketing, but hiring talent, aligning with partnerships, etc.). In a sense marketing isn't a siloed operation, but really tied to all brand (business) activity.
THE 5,000 FT. VIEW
It’s never been easier to waste money! There’s a temptation to get rich quickly and spread yourself too thin in the process. Digital marketing can be a place where a lot of money is spent on one-off tactics and I've seen upstart brands at risk for measuring the wrong things or being too myopic in their view which leads to waste (never good) or worse - unrealized opportunity. I help understand the details to paint the bigger strategic picture of why. This "why" guides and informs activity from this 5,000 ft. view.
THE POWER OF WORDS
Your words matter. Period. I’ve been told I have a knack for “getting it” and quickly and clearly articulating whatever it is that needs to be told in a compelling way to incite action. I am also a natural connector so find creative ways to get those words (best in the form of stories) told and shared in traditional and non-traditional creative ways.
KEY COMPONENTS OF
The Aligned Strategy Experience
PHASE 1
Brand Strategy
Essentials
The strategic foundation that captures your essence for more aligned growth.
Setting a strategic foundation isn’t a nice to have - it’s essential. If you want to have an impact and grow with more ease, the Brand Strategy Essentials are THE starting point. As I like to say, you can’t build a beautiful and sturdy home (business) without a strong foundation.
PHASE 2
Intuitive Business
Playbook
The intuitive flow you've always wanted while growing your business.
Plans are typical, but intuitive intentions that strategically map out the possibilities for impact are game-changing. The Intuitive Business Playbook infuses a more feminine flow-based energy into the typical business plan. Each is custom-designed for your business with freedom and flexibility in mind.
PHASE 3
Marketing Connections + Collaborations Playbook
The heart-led guide for a feel good service-based approach to marketing.
While much of marketing today can feel like a plea for someone’s attention, The Marketing Connections + Collaborations Playbook takes a more loving and service-oriented approach in defining how you can make it easier for the right people to discover you so you can share your gift.
INTRIGUED? EXCITED? GREAT.
This is what we can do:
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· Brand Purpose
· Brand Personality
· Brand Positioning
· Brand Messaging
· Target Personas
· Competitive Mapping
· Criteria for Success
· Energy Mapping
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· Business Playbook
· Pricing Strategies
· Hiring Team Members
· Retreat Planning
· Pipeline Development
· Product Innovation
· Future-casting
· Re-Positioning
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· Annual Marketing Playbook
· Copywriting
· Ghostwriting Speeches
· Brand Storytelling
· Founder Story
· Business Partnerships
· Media Strategy
· Film or Book Pitch Development
A Custom Container
WHO I WORK WITH
I specialize in working with women who are mindful entrepreneurs, executives, coaches, therapists, and healers that are actually doing good for people and the planet. While I have worked within many industries, all of my clients have one thing in common: They want to show up differently in business. If you want to do work with intention and ease, you’re in the correct place. If you want to achieve your goals without the fear and FOMO that oftentimes seems so inextricably linked with business growth - you’ve just found your partner.
HOW I WORK:
Every project and client relationship is unique. We will work together to draft a custom container that is aligned with your goals, values and budget. That might end up being a 4-week strategy or copywriting sprint, a 1 or 2-day intensive in-person with me in Colorado or California, or a 6-12 month engagement. Next steps? Apply for a consultation →
FREQUENTLY ASKED QUESTIONS:
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After we meet and I gather the necessary information about your business I will send over a custom proposal. You’ll sign the Digital contract and submit your deposit or first payment. After you’re officially booked we will setup your custom calls, meetings, and deliverable schedule.
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Every project is unique and custom-quoted.
Let's chat so I can better understand your needs.
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Of course! Depending on your project, we can discuss the length and cadence that feels best for you.
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I suggest filling out the application form at the bottom of this page so we can discuss your timeline and what my current schedule looks like. On average, I typically book out 1-2 months.
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Great question. I suggest you read through the Client Story page for the full picture. In short, you can expect to feel a lot of the internal shifts right away. It’s my job to excavate those internal mindset blocks to make room for easeful business growth. The tangible strategy work can be seen shortly after implementation, which will vary based on each business and business plan. Everyone I’ve worked with has reported feeling more inspired and excited about what they are building after our very first call!
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"Dessa's approach transcends the traditional re-branding approach that targets the surface. Rather our work helped me to go inward and discover some of my internal blocks."
— Jessy Raspiller, Founder of a Wellness Company
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"Dessa brings the most potent blend of heart-centered wisdom and tactile strategic implementation to support whatever it is you are dreaming of creating."
— Dené Logan, Therapist, Author, and Mentee of Esther Perel
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"She listens, believes in your dreams, and then launches you. The launch is with loving support the entire way."
— Dr. Aimee, World-Renowned Fertility Specialist and “Egg Whisperer”
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"Our agency has since grown to 50 people and 10 million in revenue. Dessa was integral in the early days of our development as we navigated our entrepreneurial environment and evolving business needs."
— Kate Weidner, Founder & CEO of Marketing Agency
I’m Dessa; a heart-led Strategist and Coach.
I help conscious brands align before they act to find more grounded ease as they grow. In doing so, I help businesses increase revenue, pivot offerings and show up consistently and authentically in marketing.
✓ 15+ years of strategy experience with a flair for divergent creative thinking and compelling copywriting.
✓ Helped clients scale to 10 million in revenue and consistently set award-winning strategies for $100+ Million media budgets.
✓ Secured a feature with Forbes and prepared client for media coverage on outlets like CNN, NPR, and more.
✓ Worked with Celebrity founder of Red Nose Day, Richard Curtis to fundraise $34 Million to combat children's poverty in the U.S. and beyond.
